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Microsoft Bing vs Google

The new Microsoft Bing search engine is the successor to MSN Live Search. The old MSN Live Search failed to gain substantial market traction. Bing is currently struggling to cut into Google’s market share. Moreover, with Microsoft’s 10-year agreement with Yahoo!, Bing will see a boost in its search user base by absorbing Yahoo!’s search traffic.

It may be a long time before the majority of people switch over to Bing. The fact is that for many people, the word Google is currently a synonymous of “search engine”. At the time of this writing, Microsoft is investing a lot of money and time in marketing Bing, spending tens of millions of dollars on Bing campaigns.

Over the next few years, Microsoft will battle it out with Google for the top spot in the search engine market share. Microsoft did this with Netscape in the browser wars back in the mid 90’s, so there is no reason to believe it will not attempt to do the same thing with Google now.
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