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Microsoft Bing vs Google

The new Microsoft Bing search engine is the successor to MSN Live Search. The old MSN Live Search failed to gain substantial market traction. Bing is currently struggling to cut into Google’s market share. Moreover, with Microsoft’s 10-year agreement with Yahoo!, Bing will see a boost in its search user base by absorbing Yahoo!’s search traffic.

It may be a long time before the majority of people switch over to Bing. The fact is that for many people, the word Google is currently a synonymous of “search engine”. At the time of this writing, Microsoft is investing a lot of money and time in marketing Bing, spending tens of millions of dollars on Bing campaigns.

Over the next few years, Microsoft will battle it out with Google for the top spot in the search engine market share. Microsoft did this with Netscape in the browser wars back in the mid 90’s, so there is no reason to believe it will not attempt to do the same thing with Google now.

The Bing search interface is similar to any other search engine. Bing inherited the same tabs from its predecessor, including Web, Images, News, Maps, Videos and
More. However it differs in its search results. The left side of Bing’s search results page is called the Explorer panel. Within the Explorer pane, you are presented with results categories (quick tabs) if your particular search query has related search categories.

To the right of the Explorer pane are the actual search results, which are now more centered on the page when compared to Google’s search results. Every search result is also accompanied by a Quick Preview pane. Bing will select additional text from the URL to show in this pane. The intent is to help searchers see more information about the destination URL before they click on the search result and taken to the site.